Simpson's-in-the-Strand

**Status:** Open; after closing in 2020, Simpson's reopened in March 2026. ([en.wikipedia.org](https://en.wikipedia.org/wiki/Simpson%27s-in-the-Strand)) **Literary passage:** “something nutritious at Simpson's would not be out of place.” — Arthur Conan Doyle, *The Adventure of the Dying Detective* (1913). ([gutenberg.org](https://www.gutenberg.org/cache/epub/2347/pg2347-images.html)) **Why it matters:** Doyle uses Simpson's as comic restoration: once the danger is over, Holmes wants solid English food and ordinary London comfort. The restaurant's reputation for roast meats and hearty tradition makes the line land as a return from fever, disguise, and criminal grotesquerie to the reassuringly material world. Simpson's also turns up in Forster and Wodehouse, which confirms its literary role as a shorthand for established metropolitan habit. ([en.wikipedia.org](https://en.wikipedia.org/wiki/Simpson%27s-in-the-Strand))

The Strand, Savoy Buildings, London, United Kingdom. ([en.wikipedia.org](https://en.wikipedia.org/wiki/Simpson%27s-in-the-Strand))